Dried Apricots
Sun-Dried Natural Apricots
Dried Figs
Pistachios
Hazelnuts
Dried Mulberries
Dates
Dried Sour Cherries
Raisins
Market & Packaging#Private label#Packaging#Raisins#Retail#Labelling
Private Label Dried Fruit: Standing Out on the Shelf with the Right Packaging
Private label products are one of the most effective ways for retail chains to increase margins and build customer loyalty, and dried fruits and nuts are among the most successful categories for this strategy. So how do you put the right product on the shelf in the right pack?
Key takeaways
- Choose the packaging format according to the sales channel.
- In window packs size and grade are visible, so choose accordingly.
- Label information must comply with destination-country rules.
- Mixed containers reduce stock risk.
Why private label?
Private label products deliver better margins by cutting out intermediaries and give the retailer full control over product, price and packaging. Working with a supplier that produces at the source also secures quality and traceability.
Packaging formats
| Format | Weight | Strength |
|---|---|---|
| Doypack | 150–250 g | Premium look, resealable, stands up |
| Pillow bag | 250 g – 1 kg | Economical, high shelf visibility |
| Plastic tub | 150 g | Protection against crushing (e.g. mulberries) |
| Carton | 5–25 kg | Bulk sales, HoReCa and industry |
Labelling and regulations
Product name, net quantity, ingredients, allergen information (e.g. sulphites), origin, lot number, best-before date and a nutrition table are mandatory in most markets. Goldland Food checks label information against destination-country rules and submits a print proof for your approval.
If you use a window doypack, choose Jumbo–Size 2 and Extra/Class 1; consumers see the size and colour of the fruit directly.
4 tips for a successful launch
- Launch the category with two products: complementary pairs such as sulphured and sun-dried apricots.
- Test with small lots via mixed containers and scale according to sales data.
- Plan for seasonality: Ramadan, Christmas and back-to-school lift demand.
- Tell the story: origin claims such as “from Malatya” raise shelf value.
Every pack on the shelf is your brand’s promise. Keeping that promise at the source is our job.
— Goldland Food
Sources & regulations
- Regulation (EU) 1169/2011 – food information to consumers
- BRCGS Global Standard Food Safety – retail food safety standard
- IFS Food – international food safety standard
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Prepared with the field experience of our sales, quality and logistics teams.
